The Real Estate Board has won BC Real Estate Association’s Government Relations Award.
The award is for the Board’s “Help Reduce the PTT” provincial election campaign. This campaign resulted in the BC Government changing legislation to help reduce the Property Transfer Tax (PTT).
Harriet Permut, manager of government relations, the Government Relations Committee (GRC), Board staff from the government relations, communications and IS Departments, as well as area division members, all worked to make the campaign a success.
The team used REBGV data to highlight the Real Estate Board’s powerful story – how much the PTT reduces affordability – developing fact sheets, buttons, ads in local newspapers, press releases, op-ed articles, a poster, a website, a Facebook Page, YouTube videos and Tweets.
REALTORS® took this information and buttons and attended MLA all-candidates meetings where they asked candidates to go on record and commit to help reduce the PTT.
Once the provincial election was over and the candidates were sworn in as MLAs, the government held true to its word and reduced the PTT.
The award was announced and presented in Victoria on April 27, 2014 by BCREA during their Government Liaison days.
“The Real Estate Board of Greater Vancouver took an old issue and made it new again. While the Property Transfer Tax didn’t specifically appear in many political platforms, their campaign generated media coverage and captured the attention of its members through a creative social media campaign, videos, newspaper ads and a Facebook page that has continued beyond the election.” Jake Moldowan, President, BC Real Estate Association